Remember back in the old days, they had these ads in the back of comic books where you could order a decoder ring or x-ray specs that let you see through people's clothing and, at the bottom of every ad, it would say "Allow 3-6 Weeks For Delivery". Even then, as a kid who had no idea the internet was coming, I would think about how long 3-6 weeks actually is. To a kid, it's an eternity. You might be able to wait that long, but I was never that patient. So, anyway, we'd only order those things we just had to have and couldn't live without, which is funny because we'd have to live without it for another 3-6 weeks after ordering it, and then we'd wait. And wait. And wait some more. Eventually, we'd forget all about it and then one day our mom would mention that something came for us. At first, we'd be surprised - "Like, how? Who knows I'm here?!" - but then we'd go, "Oh right, I ordered something ages ago." And then we'd open it and be all giddy!
With all the technological and logistical advantages that humanity has made over the years, we've all come to expect things quickly. Can you imagine ordering something from Amazon and having to wait 3-6 weeks? Liar! No you can't!
When we started Big D Custom, one of our first orders was some fella who worked for a TV show out in Hollywood. He found us on the internet and asked if we could make some t-shirts for a show. We said yes, of course, because we'd just opened and there wasn't a whole lot of business yet. Then he added, "I need the shirts in two days." That would normally not be a problem, but he was in Hollywood and we were here in Austin. Under normal circumstances, it would take us a day just to get blank t-shirts from our supplier. Shipping to L.A., even overnight, would be another day. That's two days right there. In other words, we had zero time to stand around twiddling our thumbs. On the other hand, we did actually have a couple other orders; from customers who had already paid us. Were we just expected to put their orders to the back-burner? Then the guy in Hollywood said he'd pay us whatever our "rush order" cost was. We didn't actually have a "rush order" cost yet. How much should we charge, we thought? Then, before we could say something like, "Right, that'll be $50!", the guy says, "Look, I'll pay you and extra $250."
Thing is, most of our clients expect instantaneous turnaround. Nowadays, seeing as how we've done shirts for other TV shows and been featured in high-profile publications, we tend to stay pretty busy, so when we tell a client that they're shirts won't be ready for three business days, you can just hear them roll their eyes and exhale. "Three whole days?" you can hear them mutter under their breath. To them, three days now is like 3-6 weeks was to most of us when we were kids. They literally can't imagine what life will be like by the time the eternity that is "three days" comes to pass. Will their be flying cars, they wonder? Will they have discovered the cure for male pattern baldness? Uh, no, it's just three days.
That isn't good enough, though. Everybody wants everything yesterday.
And, as the saying goes, the customer is always right. Which is why we're proud to announce that we at Big D Custom are now offering new "Time Travel Turnaround". That's right, when you place an order, just tell us the date in the past you want it and we will have your shirts ready for you on that date. For example, a recent customer ordered some Woodstock t-shirts and let us know that he needed them by August 14, 1969. Because we at Big D Custom care enough about our customers to have poured countless dollars into the research and development of time travel, this particular customer was able to make a killing by selling his t-shirts at the music festival. The ones he didn't sell are now worth a fortune on eBay.
So if you needed t-shirts yesterday, by all means, take advantage of our new Time-Travel Turnaround. Just keep in mind that it's not cheap. I mean, if you've got the money to spend, that's fine, but you may just wanna plan ahead instead and save yourself a pretty penny.
Just a thought. :)